CONTENT BANK- | Notion

EXAMPLE ONLY!!!!

INSPO REELS

"Then vs. Now" Split Reel

➤ Show clips of Jonathan’s old physique/business life vs. current life

🎵: Use an emotional or motivational sound

🎯 Message: “Your starting point doesn’t define your potential.”
Client Wins (No Face Needed)

➤ Use blurred DMs, stats, or physique updates

💬 Add overlay text: “He stopped making excuses and trusted the process.”
"Things I Wish I Knew at 25"

➤ Jonathan speaks directly to camera with key lessons (fitness, mindset, consistency)

🎯 Hook: “At 25, I was jacked... but miserable. Here’s why.”

“Do This, Not That” – Gym Edition

➤ Compare common mistakes vs. Jonathan’s coaching corrections

🎯 Focus on form, range of motion, or mind-muscle connection

💡 Hook: “If your chest isn’t growing, this is why.”
“No BS Full Workout Breakdown”

➤ Real clips from his own workouts (annotated or voiceover)

➤ Add value by explaining tempo, rest, and cues

🎯 Tone: Clean, structured, direct

1-Minute “Train Like Me” Challenge

➤ Showcase a short but intense finisher from his own routine

🏷️: “Try this and tag me when you’re done.”
"This is the cost of freedom"

➤ B-roll of early mornings, meal prep, solo training

🎵 Cinematic/heroic

💬 Overlay: “Discipline isn’t punishment — it’s self-respect.”
“Why Most Men Fail at Fitness”

➤ Jonathan in voiceover or talking to camera

🎯 Message: Call out procrastination, comparison, and perfectionism
“Here’s what changed when I stopped chasing aesthetics”

➤ Talk about the shift from just looking good → to feeling powerful/confident

🎯 Empowering message to attract high-achievers

“POV: You’ve tried everything but still feel stuck”

➤ Show workout clips with captions that speak to the audience’s inner dialogue

💬: “Gym 6x/week. Still not confident. What’s missing?”
"You don't need motivation — you need this instead"

➤ Talk about systems, discipline, structure

💬: “Motivation is what got you started. Systems are what keep you going.”
“This is for the man who looks strong but feels lost”

➤ Raw, honest voiceover about internal battles despite looking successful

🎵: Moody instrumental

"Why Random Workouts = Random Results"

Visual: Show yourself scrolling on your phone, picking random workouts vs. following your structured program.

Caption: “If your training plan changes every week… so will your results.”
"What Happens When You Actually Stick to One Plan"

Time-lapse of weekly training sessions or progress visuals.

Caption: “Consistency compounds. The results speak for themselves.”
"What Following a Real Program Looks Like"

Vlog-style: walk-through of your actual training split.

CTA: “Save this if you’re tired of spinning your wheels.”

Title: “5 Reasons Your Training Isn’t Working”

Slide 1: You're not following a real program

Slide 2: You chase fatigue, not progression

Slide 3: You never track your lifts

Slide 4: You hop between influencers

Slide 5: You don’t stay consistent long enough

CTA: “DM ‘PLAN’ if this hit.”
Title: “How to Build a Training Plan That Actually Works”

Walk through: split, frequency, intensity, progressive overload

End with: “Or just use mine — it’s already dialed in.”

“Why You’re Not Seeing Progress Even Though You Train Hard”

Break down lack of structure, no progression tracking, and overtraining.
“The Real Difference Between Training and Working Out”

Training = goal-based, structured

Working out = random, emotional

CTA: “Which one are you doing?”